Monday, December 29, 2008

Happy Holidays From Fluid!

From all of us at Team Fluid, we would like to say THANK YOU! for a great year, and

We are excited about 2009, and we are getting ready for another record setting year!

From our family to yours, Have a wonderful week!

Peace and Love,

Rich, Dave, and all of Team Fluid.

Monday, December 22, 2008

SoCal Cyclocross Ends with a Smile!

The Socal Cross Prestige Series came to an end on Sunday. It went out with a bang! The racing was fun and fierce. Most of the racers we spoke with agreed that it was the hardest race of the season. The course was brutal with 3 legit climbs, and a steep run-up! It was a wonderful end to a wonderful season! We will all be looking forward to the fun next year! All of us here at Fluid want to give a huge THANK YOU to Dorothy Wong for organizing the series this year, and making it wonderful! It was an honor for Fluid to help watch this wonderful sport gorw and mature in Southern California!

If you still have not raced cross, there are a couple races left in January as part of the Fever Series! Fluid will be in its hometown of San Luis Obispo on January 11 for Vine Cross! Don't Miss it!

Thursday, December 18, 2008

Video Tip of the Week: How to Choose a Running Shoe.

How to Choose Running Shoes -- powered by

Summary: Choosing the right running shoe depends on the type of foot a runner has. Select the right running shoes with tips from a level-one certified triathlon coach in this free video on running.

David Brown is a USAT level 1 certified US Triathlon coach. He is also the head coach for the Cal Poly Triathlon team. David has an undergrad, and graduate degree in nutritional biochemistry. He is also a founder and owner of Fluid Sports Nutrition and, a sports recovery specific nutrition company. David has competed for the USA triathlon team in Israel, as well as completing in an Ironman triathlon.

Monday, December 15, 2008

Where was Fluid this weekend?

The Santa to The Sea Half Marathon was a wonderful event on a chilly Saturday morning in Oxnard, California! This was a flat and fast course with Josh Spiker of Inside Track Running winning with a time just over 1:10! The high winds and chilly temps didn't stop Santa or the Elves from coming out to run! As always, Fluid was waiting at the finish line! The runners then enjoyed a pancake breakfast, and a massage! This was an excellent event, and if you love half marathons, you should put this one on your calendar for next year!

Palos Verdes, California

The Urban Cross series final was back in Palos Verdes on the same killer course that started the season in October! The event was on crystal clear day overlooking the pacific ocean! It was so clear that you could see the Hollywood Sign from Palos Verdes! The racing was fierce, and was a wonderful end to the cross season! We look forward to having Fluid at the races next season!

Tuesday, December 9, 2008

Where was Fluid this weekend?

Socal Cross
Pelona Vista Park, Palmdale, CA

Another wonderful event by the Socal Cross prestige series! It was a rainy morning in palmdale, and Cross racing in Southern California finally saw some clouds in the sky! It was another dominant performance by Celo Pacific's Brent Prenzlow, and was a wonderful race for 2nd and third with John Brehrens of Bailey bikes rounding out the podium!

Lasse Viren 20K Trail Run

There is nothing like a trail run in the canyons and on the trails of Malibu California! The Lasse Viren 20k did not disappoint! Fluid was out there rockin' with the runners as usual, and providing the best trail running recovery drink ever! Bobby Olivera won by over 6 minutes with time of 1 hour 10 minutes! Bobby says, "Fluid is awesome."

That's what we think too!

Have a great week everyone!


Rich, Dave, and all of Team Fluid.

Friday, December 5, 2008

Fluid Announces New Partnership! TTFCA!

Fluid is PROUD to announce their latest alignment! The Texas Track and Field Coaches Association! This new organization is a shining star in the state of Texas, and we are committed to seeing them grow and flourish. We know that Track and Field sports are a powerful tradition in our great country, and we want to see them grow into the future!

This is from their website!

The Texas Track & Field Coaches Association (TTFCA) has been formed in an effort to provide a voice to the outstanding track & field coaches, officials, athletes, and fans in the great state of Texas. Track & Field, incredibly popular as evidenced by the sheer number of participants at all levels, deserves an organization to garner visibility for the incredible feats performed by athletes from the state of Texas.

Fluid will be supporting this organization through donations! To find out how you can help grow Track and Field in the USA, please e-mail us at!

Have a wonderful weekend!


Rich, Dave, and all of Team Fluid

Wednesday, December 3, 2008

Fluid Video #2: How to Begin a Running Program

Welcome to the second installment of Fluid School through video. Every two weeks, we will release a video focused on tips to keep you healthy and active. This is part of our dedicated mission to bring education to those who need it most - YOU! The person aspiring to live a healthier and better lifestyle. As always we love your feedback as well. But for now, sit back, relax, and enjoy the movie!

How to Begin a Running Program -- powered by

Summary: Begin a running program with a plan to gradually increase distance and time each week. Start running with tips from a level-one certified triathlon coach in this free video on running.

About the Author: David Brown is a USAT level 1 certified US Triathlon coach and a certified personal trainer. He is also the head coach for the Cal Poly Triathlon team. David has both a Bachelors and Masters degree in nutritional biochemistry. He is also a founder and owner of Fluid Sports Nutrition and, a sports recovery specific nutrition company. David has competed for Team USA triathlon team in Israel, and completed 108 triathlons to date, including Ironman New Zealand.

Monday, December 1, 2008

Fluid Athlete Spotlight: George Hjelte

Hello Friends!

As we start the first day of December and head into winter, it seems and appropriate time to introduce our King of the Mountain: George Hjelte.

Check this out!!

George trains hard to maintain his fitness and makes Fluid a part of every workout. He was introduced to Fluid several years back and had the good judgement to make it a part of his rehab program after ACL surgery. Since then, George is stronger and more fearless than ever, charging hard as you can see here! We are proud to call him a part of the Fluid Family. Way to go George, keep up the good work!!

For more photos and info on George, check out his bio here.


Rich, Dave, & all of Team Fluid

Saturday, November 29, 2008

Introduction to Amateur Endurance

Hello Friends!

We hope you all had a wonderful Thanksgiving holiday, sharing wonderful food and many smiles with family and friends!

Speaking of friends, we want to introduce you to a good friend of ours: Amateur Endurance., a magazine-style, endurance sports blog aimed at amateur athletes. The articles you find on are generously donated by folks who love the sports they participate in, have a passion for helping others, and value maintaining a friendly, positive endurance athletics community.

Dave & Rich, the founders and owners of Fluid, are also authors & contributors to sports nutrition and injury prevention articles there.

Check out their site, subscribe to their feeds and see what they have to offer!

Have a great rest of your holiday weekend!


Team Fluid

Monday, November 24, 2008

Where was Fluid this weekend?

Saturday, November 23rd 2008
Grand Opening of PV Bicycle Center

A spectacular Saturday Morning started at 8am in Palos Verdes. Team Fluid was out supporting the grand opening of a spectacular new Specialized Bikes Concept Store in Souther California. The morning started with a 2 hour MTB ride with legend Ned "The Captain" Overend. It was a wonderful experience to be out on the trail with one of the most accomplished men to ever ride a bike!

One of our good friends, TJ Tollakson, was there working with the Specialized crew, and gave a short talk on how to be the most sexy triathlete ever. It was a good talk, and always a pleasure to see him out of Iowa! We will see him again in Tucson AZ in a few months at Trifest!

Day 2: Socal Cross Prestige Series in Irvine!

Another beautiful day in Orange County as racers were ready for a hard day of cross racing! The race was the SCNCA points championship, and it was a great one indeed! It was the second straight day finding Ned Overend at an event. He had a great race getting 5th in the pro field! The race came down to a spring finish with Brent Prenzlow from Celo Pacific edging out Chance Noble from California Giant Strawberry by a nose! It was a dramatic finish between the two southern california powerhouses! As always, Fluid was on tap! See you next week in Glendale for the Turkey Cross race!

With love,

Rich, Dave, and all of Team Fluid

Wednesday, November 19, 2008

Nutrition Tip of the Week: The Reality of Protein Shakes.

Protein shakes are not the devil. The companies that sell them are. They would have you believe that drinking their shakes after a workout would somehow magically turn you into a lean, mean, muscle bound machine. It’s all about mass right? Wrong. They’re time for honoring themselves, with their fake science, and empty promises, will soon be at an end. Truth be told, the shakes do have a place in a healthy diet. Just not immediately after a workout. The key to proper muscle growth starts with proper recovery. Science has clearly shown that carbohydrates with a little protein following a workout is key. It also must take place within 30 minutes, or your window of opportunity slams shut faster then you can say “Recovery!”

The fact remains that a protein rich meal approximately 90 minutes to 2 hours post training is essential. This is the first case where a protein shake can benefit the modern athlete. Depending on your weight, 25-50 grams of protein is ideal in this situation. Remember: More is not better. I would say that 1/2 grams of protein per kg of body weight is ideal. (Example: 220 lb male = 100 kg = 50 grams of protein)

The other ideal placement for protein shakes is before bedtime. This is a double edged sword for getting the most out of your recovery. First, eating a protein shake at bedtime theoretically increases the thermal affect of eating at night. This results in a more efficient metabolism. Second, bringing additional amino acids into your body before bed (sleep is where most anabolism takes place) is a fine idea. Last, most people enjoy sweets at night. A little chocolate milk with protein powder (around 200 kcals) is better then that Ice cream you have been inhaling while watching Sportscenter.

The bottom line: Don’t use protein shakes after a training session for at least 90 minutes. They are healthy, but only when consumed at the right time. If you want more details, just contact the sports nutrition experts at FLUID. We will always be ready to help you reach your goals.


Rich, Dave, and all of Team Fluid

Monday, November 17, 2008

Team Spotlight: Celo Pacific Racing Team

Celo Pacific is now a proud part of Team Fluid! Everyone here at Fluid is honored to be working with this wonderful group of bike racers! Celo Pacific is centered out of Northern San Diego, and includes roughly 100 dedicated bike racing men and women! Fluid welcomes Celo Pacific into their expanding plethora of bike racing teams across the United States!

Celo Pacific can be seen racing across the western United States in all disciplines of road and cyclocross racing! They can be seen frequently riding along the beautiful coast of San Diego and Camp Pendleton, hanging at B and L Bikes in Solana Beach, or having a sandwich at the Grand Deli in Carlsbad! next time you see them at the races give them a cheer!

The team brings some serious star power to the cyclocross course in the form of Brent prenzlow! He is an icon in southern California Cross!

From all of us at Fluid, We say Welcome to the Family!


Rich, Dave, and all of Team Fluid!

Friday, November 14, 2008

Fluid Needs Your Vote!!

Competitor Magazine - Best of 2008 Voting

Hello Friends! We need your help. The hour of Voting for Competitor Magazine's "Best of 2008" is upon us.

Now you have the opportunity to cast your vote for many of your favorite products, services, events, and of course, your favorite sports recovery drink! FLUID.

Many of you have been with us since the very beginning, back when we were mixing powder and you were taste-testing different flavors in our kitchen. Now we need your help to spread the word that Fluid stands out above everything else!

With your vote, we could be featured NATIONWIDE as the Best Recovery Sports Drink of 2008. This feature will go to print January 2009, but the polls close much sooner. Now is the time to show your support! We don't ask for much, only about 12 seconds to click on the link below, scroll to the bottom, and type in "FLUID Recovery Drink" in the Sports/Recovery Drink category. THAT'S IT!

Thank you for all your support, we hope you find this news as exciting as we do!

Thursday, November 13, 2008

Video # 1 - How to Avoid Running Cramps

Welcome to Fluid School through video. Every two weeks, we will release a video focused on tips to keep you healthy and active. This is part of our dedicated mission to bring education to those who need it most - YOU! The person aspiring to live a healthier and better lifestyle. As always we love your feedback as well. But for now, sit back, relax, and enjoy the movie!

How to Avoid Running Cramps -- powered by

Summary: Running cramps can be avoided through hydration and not being overexerted. Prevent running cramps with tips from a level-one certified triathlon coach in this free video on running.

About the Author:
David Brown is a USAT level 1 certified US Triathlon coach and a certified personal trainer. He is also the head coach for the Cal Poly Triathlon team. David has both a Bachelors and Masters degree in nutritional biochemistry. He is also a founder and owner of Fluid Sports Nutrition and, a sports recovery specific nutrition company. David has competed for Team USA triathlon team in Israel, and completed 108 triathlons to date, including Ironman New Zealand.

Monday, November 10, 2008

Weekend Race Recap, UCI CROSS!

Southern California Cross prestige Series #6 and #7
Hansen Damn, California

November 8th-9th, 2008

Another killer weekend of Cross Racing in sunny Southern California. Back to back races at Hansen Damn proved to be enough for most of our bottoms! The extremely bumpy course was awesome! Fast sections, hard turns, killer run-ups, and a band singing about Iguanas and Zebras. Can you ask for anything more? The race on Saturday featured some amazing Talent with Brent Prenzlow squeeking out a win over Jitter Joes racer Chris Jones! It was also Fluid founder, Richard Smith's first race in the cat 4s. Richard took a very impressive 7th place!

Day 2 was the UCI sanctioned Dam Cross! It was another beautiful day! The Fluid boys were out racing for the second straight day! The pro race was amazing with a dominant performance by California Giant Strawberry's Rachel Lloyd taking the women's win! Chris Jones had his revenge with an impressive "come-from-behind" victory! The Noble duo of Chance, and his father Mark rounded out the podium as well!

As always, Fluid loves cross, and loves the Prestige series. When you come to race cross in Socal, you will always have a cold glass of Fluid at the finish!

With love,

Rich, Dave, and all of team Fluid

Friday, November 7, 2008

Fluid Review by GrannyGear!

Several weeks ago, Team Fluid made contact with Michael Troy, a southern California MTB enthusiastic who's also a contributor to several online magazines and blogs. Mike has been putting Fluid to the test, here's the post on his personal blog from today:


Enter Fluid.

I have been reviewing this for The Bike Lab and so far it has been perfect. I will let you do your own research at the Fluid site and you can read about it for yourself, but so far I am amazed at how I feel the next day after I follow up a hard ride with a bottle of Fluid. I want to finish the jar of Fluid before I pronounce it truly blessed, and I plan on doing some very long rides this year and next. As of right now, you could not pry the jar of seemingly magic powder out of my cycling gloved fingers.


There you have it friends! Make sure to check out Michael Troy's personal blog site as well as his first product review on The Bike Lab!

Hope you all have a great weekend!

Team Fluid

Monday, November 3, 2008

Athlete Spotlight: Paul Crout

At Fluid, we are proud of our athletes and proud to support them in their athletic challenges and endeavors as much as possible. Here is a shout out to Team Fluid athlete Paul Crout on his recent accomplishments! Paul's email to us this weekend:

Hey, Just got back from the Xterra World Championships in Maui where I competed in a seriously brutal trail run. Conditions were HOT, Humid, and Steep. I did manage to finish 8th in my age group and I had a bottle of FLUID waiting for me at the finish line. Good thing too because I woke up the next morning and felt as if I hadn't run at all. Love the FLUID.

Attached is a picture of me at the finish.

Paul Crout


Great job Paul! Thank you for all your support of Fluid!


Rich, Dave, & all of Team Fluid

Friday, October 31, 2008

Bike Review! Marin Toscana CX

This is a new release from Marin! They are getting into the Cross scene with an awesome entry level machine! This bike will be at home on the cross course or the daily commute! It has everything you need at an exceptionally affordable price point! Highlights include the new Sora/Tiagra drive-train, carbon fork, and event mounts for your panniers!

Come by the Fluid booth at the next So-Cal Cross series race to check out this sweet machine! Fluid founder Richard Smith will be racing on this rig, and you can come take it for a spin around the course too!

Fluid is proud to have Marin bikes with us for the remainder of the cross season, and we are stoked to gather feedback for them, and continue to write reviews on their products!

We will see YOU at the races! Check out the So-Cal Cross Series website HERE!

With love,

Rich, Dave, and all of Team Fluid

Thursday, October 30, 2008

Athlete Spotlight: Ethan Brown

Ethan Brown is one amazing athlete exploding into the spotlight of triathlon. After a successful college cross country career, he won the U23 National Championship last year, and defended his title winning again this year. He's traveled all over the world, representing Team USA, and doing an absolutely fantastic job. We at Fluid are very proud to call him one of our sponsored athletes! Here is a video performance of Ethan competing recently in San Luis Obispo, CA (our hometown) at Scott Tinley's Triathlon, check it out!

Great job Ethan!!

Monday, October 27, 2008

JEEP 48 Straight

The JEEP 48 Straight downhill mountain biking series wrapped up in San Luis Obispo this last Saturday and Fluid was there to provide these amazing riders with some much needed Recovery.

The surfing legend Tim Curren stopped by to check us out and say what's up as well.

The sky was full of sunshine, the air was warm, and the wind was waining. Perfect weather compliments to the sweet sounds of Brett Dennen. If you haven't had a chance to check this kid out, head over to his website and give him a listen.

From 2008-10-27 fluid 48straight jeep bike slo

One of our buddies over at Ride Clean, Joe Backus made it into the main event on Saturday and did exceptionally well against Brian Lopes (the number 1 qualifier). Good job Joe!

Weekend Race Recap, Cyclocross Baby!!

Another wonderful weekend filled with Cyclocross Racing in Southern California. Team Fluid was rockin' out at the races! There is something magical about an ice-cold cup of Fluid after a cross race!

SPOOKY CROSS, Irvine California
Saturday, October
25th 2008

This was an insane evening. If you were not there, it's hard for us to put it into words. This was a night-time cross race under the lights. Right in the middle of the course was the Boost Mobile Free-style Motocross performers. These guys were doing back flips over a bus while racing was going on! It was absolutely nuts! The fields were huge, the racing fierce, and the costumes well.... revealing. Nothing like a banana-hammock on a cold evening!

BLACK CAT Urban CROSS #2, Torrance CA

A perfect day for racing cross! The Urban Series continues to impress! The race was help in Torrance, just minutes from the south bay beaches, and it was tough! Each lap had a 100ft sand dune that needed to be "run-up." The rest of the course was fast with loose turns, and a ton of sand! The race also followed with a kids race, that had nearly 50 kids duking it out over a short course! It was wonderful to see such a great turnout! We are excited about the next event, and we hope to see you out there!

Saturday, October 25, 2008

Genuine Testimonials

At Fluid HQ, we look forward to feedback on our products every day. Here's a great testimonial we just received from a long time endurance athlete and coach that we'd like to share with you:


I just wanted to take the time to let you know my feelings on your product. I got a jug of Tropical Escape a few weeks ago and I'm just getting a chance to use the product regularly.

It's the BEST TASTING recovery drink I've ever used. Period. I used to really like Powerbar Recovery but your product puts it away for good. I'm stoked about the fact that you use whey protein, but the whey formula in your product mixes so well and doesn't end up clumpy and gross like other drinks I've tried (especially Recoverite). It almost gives the drink a creamy flavor. The L-Glutamine really seals the deal. I discovered that Glutamine was key for my muscle recovery several years ago. It's nice to find a company that sees its importance as well.

In the future I'm going to do some tests to see how your product will work for me as nutrition during long endurance events such as half ironman and long road races.

Anyway, I hope you find my feedback helpful and encouraging. Keep up the good work and look forward my improved training and performance now that I'm hooked on Fluid!

Nathan Chaszeyka
Las Vegas Multisport


Thanks for the feedback Nathan! Always great to discover a new fan! Make sure to check out our friends at Las Vegas Multisport here!


Rich & Dave, The Fluid Guys

Wednesday, October 22, 2008

Fluid Training Tip of the Week!


From week to week you can expect training tips, nutrition tips, and wellness advice from the experts here at Fluid! We spend tireless hours to find the latest and greatest information to share with you in modern training journals, and from some of well respected coaches!

The tip this week: FUNCTIONAL TRAINING!

What does that mean? Well, it's quite simple. It basically means that your training should mimic your sport. For example: You want to ride your bike faster right? That means you need to generate more power in your pedal stroke. simple huh?

Strength training exercises that mimic the pedal stroke like squats, lunges, and hamstring curls can increase power in those areas. Strength specific exercises on the bike can also be performed. These include big ring climbing on short explosive hills, and single leg drills.

The idea of functional training can be applied to all sports specific movements. Its all about realizing where it is important that you are strong, and where it does not matter as much. Think about it!

On a side note, remember that injury prevention and proper recovery is also just as important. Working on your weaknesses should also be included in a well rounded program, however that is a tip we will share at another time!

Have a wonderful day, and keep strong!

With Love,

Rich, Dave, and all of Team Fluid!

Monday, October 20, 2008

Cyclocross - Just too much fun!

Hello Friends!

Every single weekend you can find a Fluid street team out and about in the world providing Fluid for athletes when they need it most. This last weekend we supported TriFit LA's in house triathlon, the LAPD's 5k charity run for fallen officer Randy Simmons, Adam's Avenue Cyclocross, and SCPS Cyclocross #3, hosted by Celo Pacific in Oceanside, CA.

So, after another weekend of fun filled cyclocross racing, we just can't tell you enough how much you need to try or at least go watch this sport. Check out these photos and see for yourself!

This has got to be one of the funnest, most grueling, and enjoyable sports to watch and to do, all wrapped up into one! Get out to a race and support while the season is in! You can check out the schedule online at

Rockin out like its our job,

Rich & Dave, the Fluid guys

Friday, October 17, 2008

Team Fluid Raises $5000 for the MS Society!

Hello Friends!

We do have a lot of catching up to do on the bog don't we? This is a post covering the Waves to Wine ride to benefit the MS Society! It happened a few weeks ago, but it is a wonderful story that we must tell!

A team of ladies (and one lone ranger) completed the 2 day, 150 mile bike tour through the beautiful bay area. The famous ride brings a ton of much needed money to the battle against MS! Team Fluid had a wonderful weekend, and raised over $5000!

You can check out the event:

Waves to Wine MS Ride

Have a wonderful Friday everyone!


Rich, Dave, and all of Team Fluid!

Wednesday, October 15, 2008

Back in Action!!

Hello Friends!

Its been awhile since our last blog post. Things have been a mile a minute here in the Fluid camp! We sold out of Tropical Escape 1 month ahead of schedule in September, then we did the same thing with Berry Treasure last week! But don't worry, we're hanging on and rockin' out like its our job!

We've got events every weekend booked for the rest of the year. To see them at anytime, just check out our public event calendar here.

Update from last weekend's events:

CORBA Fat Tire Bike Fest
Castaic, CA

Every year, CORBA (Concerned Off-Road Bicyclists Association) puts on a giant bike festival as the major fundraiser for their non-profit organization. They count on participant support to help raise funding to gain and maintain access to trails for mountain biking throughout Southern California. This year marks the 21st anniversary and was to be bigger than ever, featuring fun for the whole family with rides, activities, and prizes. Each year, generous supporters from the biking and related industries donate 1,000s of dollars worth of merchandise for our raffle. This year people went home with free bikes, frames, tires, clothing and other amazing items!

Check it out here!

Urban Cyclocross # 1:
Palos Verdes, CA

Cyclocross season is in full swing in Southern California now with two series' for racers to participate in. Sunday was the first of the Urban Cross series, atop a beautiful venue of sea cliffs and bluffs on the Palos Verdes penninsula. Fluid is the Official Recovery drink of SoCal Cyclocross, and proud to be at every race for rider support!

Thursday, September 4, 2008

The Fluid Interbike Contest

Hey Everyone,

Sorry for the break in posts, we have been beyond busy with the new flavor "Berry Treasure" Shipping this Friday. We have also been busy with the first ever Fluid and Look Bikes raffle at this years interbike at the Sands Convention Center in Las Vegas.

This Contest is open to all bike/nutrition/endurance business owners present at Interbike on Septmeber 24,25,and 26th. Contest rules do apply. All you have to do to win is come by the Fluid booth #3665.

Fluid will be giving away Fluid product and Gear as well as one Grand Prize!

A brand new 2009 Look bikes model 576 Frame!!!

The frame will be on display at the Look Bikes Booth #4437

Thanks everyone for supporting Fluid and we hope to see some of you at Interbike this year, make sure you stop by and say hello!

Thursday, August 21, 2008


Hey Guys,

We are proud to announce that we have formed a partnership with a fantastic organization,

A noble company based out of the southwest of the United States, AZ, TRI PHX puts on multisport events that support and donate proceeds to charities such as the V foundation for cancer research.

To our friends and family in the Phoenix area, TRI PHX is planning races for the upcoming year that are sure to be a blast; not to mention the cause behind the races.

We at Fluid and truly proud to be a part of TRI PHX and look forward to a long relationship between both organizations. Make sure to check out their website and blog!!

Berry Treasure Available for Pre-Order

Hey Everyone!

We are proud to announce the release of our second flavor in the Fluid Recovery Family; Berry Treasure!!

While still being made from 100% Natural Ingredients, Berry Treasure packs a fantastic new taste. A mixture of berries that truly tastes great!

The Berry Treasure is available for pre-order right now!

Click here to Pre-Order

Now the only question is..

Have You Found Your Berry Treasure?

Tuesday, August 19, 2008

Jarrod Shoemaker Finishes 18th

Great News Everyone!!!!

Fluid athlete Jarrod Shoemaker placed 18th at the Beijing Olympics today. While earning his top twenty finish, Shoemaker was also the second American to finish behind Hunter Kemper who placed seventh. Jarrod finished with an overall time of 1:50:46 which was only two minutes behind Gold Medal Winner, Germany's Jan Frodeno. Jarrod's time splits were; Swim: 18:19 Bike 58:47 Run 32:27.

We at Fluid could not be more proud of our elite athlete Jarrod Shoemaker. While showing his grit and determination on such a global scale, we can truly see that all of Jarrod's hard work has paid off. Only being 25 years old, gives the impression that this is the only the beginning for Jarrod and we look to be in his corner along the way.

Great job Jarrod, we are sure that all of your friends and family are as proud of you as we all are!

Thank you for being a part of Team Fluid!

Monday, August 18, 2008

Tour Of Utah Day 4 & 5 Report

Stage 4, as predicted was tortuous.

Brian Forbes succumbed with a time cut after struggling with a mechanical (not to mention all the mountains). Jake and Kyle were able to complete the stage with Jake reporting a 4,000 kJ day, for those of you who speak that language. Kiel Reijnen lost some time on the leaders of the Best Young rider competition slipping to 4th.The stage saw several riders "DNF" or be eliminated by the time cut. Featured is a pic from Friday's criterium showing Brian Forbes in a move with a Jittery Joes and Hagens Berman riders.

The final stage 5

Consisting of a short 7.5 individual time trial did not affect the standing of RIDECLEAN. Three RIDECLEAN riders finished "America's Toughest Stage Race." Congrats to them!

Saturday, August 16, 2008

Wait...what is all this Tour of Utah RideCLEAN stuff?

Hello Friends!

Ok, it just occurred to us at Fluid that you may have no idea what we're talking about with all this Tour of Utah biz...

Here's the deal - Fluid is about more than a really good recovery drink. Fluid is about honesty, health, and progression in sports and sports science. The option of cheating in competition in sport has existed as long as sport itself, but has become more prevalent in recent history as the monetary stakes have risen. Barry Bonds, Roger Clemens, Marion Jones, Tyler Hamilton - all heroes at one time or another in different sports, found later to have used a banned substance to get them to their competitive peak.

Several months ago, Fluid founders David Brown and Richard Smith pledged to spearhead a campaign on education, innovation, and clean sport rather than shortcuts. The very next day, they were introduced to the founders of RideCLEAN by total coincidence. RideCLEAN is an organization committed to promoting CLEAN sport through education and top tier clean athlete examples. No cheating, no shortcuts, just fair competition and lots of it. Their roots are in cycling, but their message crosses all sports. It was a perfect match and after 4 days of the Tour of Utah complete, the energy between the two groups is astoundingly complimentary.

Team Fluid is privileged to work alongside RideCLEAN and we look forward to many shared challenges and shared successes in the future. Make sure to check out the RideCLEAN bio on the Fluid site:

Thank you friends,

Team Fluid

PS. If you want to support RideCLEAN and clean sport, please pass along this information to someone you know! Thank you!

Tour of Utah - Day 3 Report

Tour of Utah ( www.tourofutah ) Stage 3

This will be a short report as this was a short race (60 minute evening criterium in downtown Salt Lake City) which had no impact on the overall standings. All remaining RIDECLEAN riders made it through to contest today's brutally mountainous race. The race was very well attended and the thunderous cheering was well received. The main impact day 3 had on RIDECLEAN was the abandonment of Ryan Trebon who exited the race after waking up with a sore throat. Not wanting to compromise his mountain bike race next week he rolled out of Park City early in the day. It is a real bummer for the team as Ryan's climbing ability would have been a real asset to Keil Reijnen's bid for the Best Young Rider competition in which he sits tied for 2nd place 1:19 behind Garmin Chipotle's Peter Stetina. Thanks for reading and thanks for your continued support! Stay tuned for today's stage 4 report...

Friday, August 15, 2008

Tour of Utah - Day 2 Report

Stage 2, with over 10,000 ft. of climbing, at the Tour of Utah took its toll on RIDECLEAN.

Although the team was active early in the race (read below from ) some paid heavily for their efforts which resulted in Jon Chodroff DNF'ing. Next to slip away, at the base of the climb, was an eight-rider group, which split on the steep early slopes. Leading the way up the climb were Garmin’s Caldwell and Peter Stetina, joined by BMC’s Scott Nydam. Following behind were Ted King (Bissell) Kiel Reijnen (RideClean), Chris Jones (Team Type 1), Mike Creed (Rock Racing) and points leader Brad White (Successful Living), who spent stage 1 off the front with Donald and Sheldon Deeny (Fan Sports Network composite team). Drew Miller, one of the nation's top climbers over nearly two decades with wins at the Tour of Gila on three occasions, had a rough day, ultimately taking a wrong turn riding behind the race and missing the time cut. Both Ryan Trebon and U-23 rider Kiel Reijnen finished in the top 35, with Kiel staying within striking range (currently in 3rd place) of the best young rider - trailing Garmin Chipotle's Peter Stetina by 1:19 in that competition, respectively. The other three RIDECLEAN members of Jake Rubelt, Brian Forbes and Kyle Colavito, although losing time, are weathering what has been called "America's Toughest Stage Race" well. So the team is down to 5 with a 60 minute Salt Lake City evening criterium in store for tomorrow which will hopefully offer some respite before Saturday's queen stage of climbng galore.

Stay tuned for further updates and thank you for your continued support!

Thursday, August 14, 2008

Tour of Utah - Day 1 Report

Stage 1 (Wed, Aug 13th) of the Tour of Utah ( ), considered America's toughest stage race boasting a prize list of $75,000, is in the books for RIDECLEAN. It was a mostly flat and non-selective course and 3 riders were able to hold off the peleton for a 20 second advantage. RIDECLEAN was active in attempting to make a break away group - but the only the original group of 3 were allowed up the road. RIDECLEAN overcame a mechanical and a minor crash to finish without a time loss in the team competition. The team currently holds 3rd place in the best young rider category (under 23) which is a major objective for this race. Today promises to shake things up significantly with 3 mountain passes and over 10,000 ft. of climbing. We hope this results in taking the lead in the best young rider competition.

Here is a pic. of Ryan Trebon trying to "snap the elastic" as Phil Ligget would say.

Stay tuned for further updates and thank you for your continued support!

Saturday, August 9, 2008

Fluid Athlete Spotlight William Ansick

Few athletes in the world maintain the determination to run 100 miles in a row. Fluid athlete William Ansick not only has the ability to accomplish this feat, but competes on a national level. This is William's story about the grueling struggle to accomplish such an amazing test of physical endurance.

Race morning was a brisk 50 degrees, which being from Alabama I was not used to at all. Along with the temperature was the elevation, we don't have much of that here either. As the race began I found myself running towards the front of the pack and feeling great. However, as we started I first major climb up to 9000 ft I encountered my first problem with a bit of elevation sickness. With some advice on my breathing at that altitude I was able to recover and continue on at a better pace. On the way back from the turn around, going down a 5 mile decent I caught my foot on a rock and tore my calf muscle and some other muscles in my lower leg. But not knowing it at the time, i gathered myself and continued on. By mile 50 I was dealing with bad dehydration and had lost over 6 lbs but was able to regroup and still continued on. I had some stomach issues at mile 76 and was throwing up, but my coach and crew did a great job of just getting me out of the aid station and back on the trail. At that point I teamed up with an older more experience runner(Karl) and we decided we were going to finish this race together. At mile 90 we realized that we could make it under 28 hours if we pushed hard. Leaving that aid station we started a 1200 ft climb to the tallest peak on the course. Karl and I had been passing people all night and as we made the last climb we continued to pass more people(I believe 4 more) and at the summit stopped only long enough for the mandatory weight check and some liquids and we were off. We ran hard the last 6.7 miles and when Spooner Lake was visible we picked up the pace more and were running at around 7:30 pace with two miles to go. But it paid off and as we rounded the turn to the finish my watch read 27:49. My original goal was to go under 24 hours, but with so many problems I was just happy to finish, and very happy that we pushed hard at the end and at least made it under 28. It was there at the finish that I realized I had done something serious to my leg. It had been bothering me since I fell but I never let it rest long enough to really tighten up, but as we sat there at the finish it started to swell and become very painful. That night I had to go to the doctor because my leg had gone numb and i was starting to worry, and there he told us that I had torn it. Back home, I went to an orthopedic to get it checked out and I tore a couple of muscles, but the tendons are still in tact so recovery won't be too bad and I should be back to racing and training in a handful of weeks. Looking back on it my coach, my crew, and even myself are surprised I was able to finish with that kind of injury. That finish got me 25th overall of a 160 registered for the race and 8th male in the USATF 100 mile national championship.

We wish William the best of luck on his recovery and we cannot wait to see what happens next in this athletes endurance career.

Tuesday, August 5, 2008

Fluid Single Serving Packets Now Available!

Hey everyone!

We are proud to announce that our Tropical Escape Single Serving Packets are now available online or by contacting your local Fluid representative. Made with zero artificial ingredients and 100% recyclable aluminum foil, the single serving pack is the affordable way to take Fluid on the go!

Pre-orders are now being taken with shipping within the week!

Team Fluid

Tuesday, July 29, 2008

Spotlight Athlete Sara Davis

Fluid Athlete Sara Davis has been competing at the top of her game lately and we are proud to bring he results into our spotlight section.

In her recent triathlons Sara has been able to capture 2 overall titles as well as 3 age group titles. Her Race finishes include:

Carlsbad Triathlon- 1st in age group 6th woman overall including pros
LA Tri Series #3- 1st in age group 8th woman overall
Bakersfield Triathlon- 1st overall woman
Dam Sprint Triathlon- 1st overall woman
LA Tri Series #1- 1st in age group 6th woman overall

Sara is a 24 year old Triathlete from San Clemente, CA with aspirations of becoming one of the top female Triathletes in the world. She currently rides out of Ladera Cyclery, one of our awesome stores! We hope to help her along the way as much as we can and watch her grow as a fantastic athlete.

Sara has also qualified for the Age Group Nationals in September.

Good Luck Sara, we will be cheering you on!

Monday, July 28, 2008

We are Back!!

Hey everyone,

The wedding went great and we are all ready to get back to Fluid business. We are spending the week catching up and getting to all the emails and orders that came in over the weekend. But again we are back and ready to roll. Thank you everyone for your support of our healthy message and we know the rest of this year is going to go great.

We Hope everyone is doing well this late in summer.

Team Fluid

Tuesday, July 22, 2008

The Fluid Wedding

Hey Guys,

Starting tomorrow everyone at Fluid is going to be a little bit tied up with Fluid co-founder Dave Brown's wedding. We will all be participating in the wedding and have our hands full with things to do. We apologize for the vanishing act for a few days but not to worry we will all return shortly.

Thanks everyone and we hope you are all doing great!

Team Fluid

Saturday, July 19, 2008

A Training Story From Pro Triathlete Chris Foster

Earlier this Summer, Fluid Pro Triathlete Chris Foster was able to train alongside some of the top athletes in the sport at the Elite Development Camp put on by USA Triathlon. This is a story of his time there and how grueling, yet pleasing training can get.

This is what Chris had to say.

Earlier this summer, I had the privilege of being invited to the Elite Development Camp being put on by USA Triathlon. I was one of roughly 15 to 20 athletes who would be living and training at the Olympic Training Center in Colorado Springs, CO. The training center is a compound of sorts, set in the middle of the sprawling town of Colorado Springs. Located at 6,000 feet and with a backdrop of nearby Pike's Peak (14,000 feet), it's a nice area where it seems to rain almost every day at 2pm on the dot.

We're staying in college-style dorms (three to a room...ouch) with a college-style dining hall. One of the best things about being here is unlimited food at almost any time of the day. It certainly makes training and (most importantly) recovering easier. The layout is a lot like a college campus as well: the pool, dining hall, dorms, gym, coaches offices, and everything else one could ever need to train and recover is all less than a quarter mile away. The cool thing about everything being all together on one campus is that we get to come into contact with lots of other athletes. I've seen the Hamm brothers (gymnastics), Shalane Flanagan (track), and numerous other Olympians. It's not uncommon to see pictures of Gold Medalists on the wall, then see that same person at the salad bar next to me.

More than just the food, facilities, and Olympians, the training out here has been great. I've been able to do some swims with the National Resident Team (or at least be in the pool with them working out at the same time...haha) and train with a bunch of other ITU pros staying here. On Friday, I was able to get some blood lactate testing done at the Olympic Performance Testing Lab and learned some valuable information for my training.

It's been a hard week--adjusting to the altitude, riding in 99 degree weather, and doing it all with the top ITU pros in the country. Through all the working out, I will admit I have been able to recover and bounce back thanks to the *entire jug* of Fluid that I brought and have been leaning on heavily. There is no doubt that when I get back to Los Angeles, I will be rested, recovered, and ready to jumpstart my training and my season!


Friday, July 18, 2008

Video Blog Delay

Hey Guys,

We tried as hard as we could to get the video blog up as soon as we could but it is going to take a little while longer. Our new segments are going to be in HD and clearer than ever. We are preparing for one of the internal managers weddings and that has taken a lot of work. Sorry for the delay but they will be up soon.

Team Fluid

Athlete Highlight Armand Arekian

Fluid Athlete Armand Arekian has has some impressive success lately and we would like to highlight him and report those results.

Armand recently returned from the NMBS East Coast National in Windham, NY where he placed 2nd in the XC division.

On Saturday Armand was able to race his first ever road race in the CAT 5 division. Although a mountain biker at heart Armand was able to pull off a 3rd place finish against some seasoned road racers.

Next up for Armand is the USA Mountain Bike National Championships at Mt. Snow. Armand is looking to keep his streak of podium finishes going which now stands at four.

To find out more on Armand you can visit his website at

We wish you the best of luck Armand and Fluid will be with you every step of the way!

Thursday, July 17, 2008

Fluid Athlete of The Week Karra Colgan

Our featured athlete of this week is Karra Colgan. Karra competes at an extremely high level in the world of Martial arts, Karate to be more specific. Recently at the 2008 USKA World Championships in New Orleans, LA Karra came home with some pretty impressive titles. She placed 1st in the adult KYU weapons competition and first in womens brown belt form. She also placed second in brown belt womens sparring championship. Among all of the competition Karra was able to walk away as Adult KYU Weapons Grand Champion. Needless to say that is impressive.

Karra is not only a competitor but a mother of two and owns and runs, with her husband, a Karate School (Shozen Martial Arts USA).

We are proud to have this wonderful athlete, teacher and person as a part of Team Fluid. I only listed a minute amount of accomplishments that Karra has achieved and we all know that she will continue to strive for success in the Future.

Good Luck Karra!

New Layout

As you can see we have a new layout for our blog. Let me just say thank you to our code creator and this looks great. Same great blog just with a new awesome look. We are proud to bring you more stories, updates, and tips as the year goes on.

Thanks Everyone!

Wednesday, July 16, 2008

Shoemaker and Brown Go 2&3

Fluid athletes Jarrod Shoemaker and Ethan Brown had an astonishing weekend at the 2008 Musselman ITU Triathlon Pan American Cup. Shoemaker was able to walk away with a 2nd place finish in an amazing 01:51:47 which was only 12 seconds behind the winner. Brown came in less than 3 minutes later to take a stance on the podium as well.

Fluid has always been proud to stand behind these two elite athletes and we could not be more excited about their finish in this weekends race.

We know that we are not done seeing podium finishes from these two and we are overjoyed to be one of the sponsors fueling their success.

Jarrod will be leaving for Beijing to compete in the Olympics on the 19th of next month and we are wishing him the best of luck and we know that his determination and grit will push him to success on the worlds biggest stage.

Brown has many upcoming races in the next few months including the U23 worlds in Vancouver ,Canada. Ethan will also travel this late summer in Europe to compete in other world championships. With so many challenges ahead for Brown we can only hope that his success will continue on as the year progresses.

To read more about both athletes you can visit their websites at:

Good Luck guys we wish you the best of Luck!

Monday, July 14, 2008

What is Tough?

Many could say that running a half iron man is a tough act. Others could say that running a half marathon with a injury to their foot is tough. What if you had to do both? Could you finish?

Will power is such an amazing tool that we athletes have and one Fluid Athlete, Bryan McDonnell, has will power beyond many of us.

During the Providence Iron man 70.3 Bryan came off of T2 on pace to smash his PR time at this distance. However two miles into the run he was plagued by a monster blister. At one point he had to stop at the aid station due to the fact that his shoe was covered in blood. Most would have stopped here and thrown in the towel due to injury. Most would have wrapped their foot up and kept off of it for two days; Not Brian. He was able to walk/run the rest of the half marathon and still finish in 4:43, which is only four minutes slower than his personal best. Amazing!

Tough is not just saying you can do something in a rough situation. Tough is doing it and being able to tell listeners later on about the experience. I tip my hat to you Bryan. You truly are a Triathlete.

Sunday, July 13, 2008

If you havent please do

Hey Guys,

If you have not been able to check out "" you really need to. With great stories, this fantastic blog and website has been a major friend and supporter of Fluid these past few months. Make sure you stop by and maybe just drop them a line. You can find their blog in the Fluid "Great Blogs" section on this website.

Also make sure to go by and as well. Fantastic websites with a lot to offer.

Thanks everyone!

Friday, July 11, 2008

Fluid Amateur John-Paul Koenig

Fluid Amateur Triathlete JP Koenig has had some pretty exciting success during his past two races. In the Summer Sizzle 5 mile race, JP was able to track down a division win. At his next race, The Tri-America Short Course Triathlon, Koenig not only was the first out of the water heading into T1 but he was able to place fourth overall. Not to mention he won his age group and captured the title. Koenig is a great tribute to a healthy lifestyle and we are proud to have him on our team.

Thursday, July 10, 2008

Fluid is Proud to Announce the Crossniacs

We at Fluid are proud to report that we have become a sponsor for The Crossniacs Cycling team. With many experienced riders on board we could not be more excited about this venture. You can learn about them at their website Http://

Fluid Video Health and Nutrition Segment

This is the first of many "Fluid Health and Nutrition Segments" Come by every Wednesday to check it out and leave your comments and take something away from it. Thanks everyone!

Fluid Anyone?

Why Does Fluid exist?

As one of the founders and creators of Fluid, I wanted to share with everyone our original mission:


It was really that simple, yet dramatically powerful when you think about the state of nutrition advice in the world today.

For example: A recent study inspired the following to be written in a reputable periodical, by a reputable editor:

"An advice for sportspersons looking for an edge over their competitors -- sipping a cup of coffee while grabbing a bite of a burger can help you recover more quickly after a strenuous workout, a study has revealed."

In reality, the study showed that 8mg of caffiene per 1kg of body weight showed increases in recovery time when consumed with the proper amount of carbohydrate.

As you can see, the reported advice isn't even remotely close to the actual findings, and is completely missing the point.

At FLUID, we don't "miss the point"

Thank you.

Dave Brown

Wednesday, July 9, 2008

Courtney Crutcher Looped Featured Athlete

We are proud to announce that Fluid Pro Triathlete Courtney Crutcher has been honored by as the Looped Triathlon Featured Athlete! Coming off her division win at the Buffalo Springs lake Half Ironman, Courtney has proven that she is one of the top female Triathletes in the business. We could not be more proud to have such an amazing member on our team. Courtney has provided nothing but undying support since her conception as a Team Fluid Member. Any and all companies would be hard pressed to find an athlete as dedicated and as pleasant as she is on a daily basis. With personal milestones and celebrations approaching in the future for her, we can only say Congrats! and we all hope everything goes well. Good luck on the rest of the season Courtney!

Cal Multi Sport Updates

Hey everyone!

Cal Multisport has some great events coming up and they are a great organization. Please check them out and possibly get involved with them. They are always looking for volunteers and people to join their coalition. They have monthly updates and they can be found on these four websites.

Thanks Everyone and make sure to keep your eye out for more Cal Multisport updates!