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ECHELON ’09 COLLEGIATE CYCLING LEADERSHIP CONFERENCE LEADING UP COLLEGIATE NATIONAL CHAMPIONSHIPS

FORT COLLINS, CO – April 23, 2009 – The Fort Collins Cycling Festival is excited to be hosting Echelon on May 6th & 7th, leading up to Collegiate Road National Championships! This is the first ever collegiate cycling leadership conference and it will cover a broad range of topics in order to equip coaches, team captains and managers to effectively operate collegiate cycling teams.

Echelon is a multi-day conference benefiting attendees in many ways. The conference includes the opportunity to hear from a wide range of experts flying in from around the nation. A complete list of speakers will be released in the next few days. Attendees will also have the opportunity to connect with other leaders in the world of collegiate cycling including team captains, coaches, USA Cycling staff, and team managers. The information provided will assist attendees in growing their teams or coaching business. In addition, all USA Cycling Coaches are offered a special registration rate and will earn Continuing Education Credits (CEUs). Because much of the information presented is applicable with triathlon teams, USA Triathlon is also offering CEU credits and a special registration rate (1.5 USAC CEUs and 3.5 USAT CEUs). Topics at Echelon include how to maintain sponsorship, harnessing the power of social media, organizing a bike race, aerodynamics and the wind tunnel, and coaching the Female Athlete: Lessons, Lies, and Planning Success. Conference attendees will be encouraged to use Twitter throughout the conference to allow those not in attendance to follow the discussions. Echelon, in conjunction with Collegiate National Championships, is using the hashtag “#fccf” and individuals are encouraged to follow the Tweets about Echelon at http://tr.im/twfccf.

Background: The Fort Collins Cycling Festival (FCCF), established in 2008, is promoting five cycling event weekends in 2009, including four road races, six mountain bike races, three bike tours & three cycling related events. These events will draw over 2,500 racers from over 40 states and five countries with over 10,000 spectators. For the past two years FCCF has, in collaboration with Rams Cycling, hosted Collegiate National Road Championships. Many of the FCCF promoted events benefit local community organizations, such as Child Safe and Colorado State University’s GSSE Program. All FCCF events are able to minimize waste thanks to a partnership with Zero Hero. FCCF embraces the power of social media with Facebook Pages for each event weekend and Facebook Events for each individual event. Our Twitter account is regularly updated and tweets use the hashtag “#fccf”.

Learn more: Facebook http://tr.im/Echelon09 | Twitter http://tr.im/fccftw | FCCyclingFest.com

For all you swimmers out there...Fluid is now available at SwimOutlet.com, the number 1 store for swim apparel, gear, and accessories on the web. Make sure to grab some Fluid next time your shopping at SwimOutlet.com!

Cheers,

Team Fluid

Team Fluid asks for your thoughts & prayers

Hello friends & family of Fluid,

We regret to inform you that last Friday March 20, Ken W. Brown, our company President, father, and mentor passed from this Earth. Ken, father of Fluid founder David Brown, came on board with the company full time in January 2008, and was a tremendous asset to the organization. He was a loving husband and father of three, a renown baseball coach, and wonderful friend. His presence will be greatly missed.

We ask for your thoughts and prayers during this time. While we are continuing business as usual and our customers should not expect any falter in our ability to serve them, we ask for your patience during the coming weeks.

Thank you for all your kind support.

Best regards,

Richard Smith, David Brown, & all of Team Fluid


From left to right: Michelle Allen-Brown, Jesse Bilsten, Adrienne Cueto, Jan Brown, Ken Brown, Richard Smith, David Brown (kneeling)

Fluid Rocks out in the Desert!

Trifest 2009
Tucson, AZ

With a tune-up and four new tires, The Fluid Mobile headed Southeast this month for the 2nd Annual TriFest in Tucson, AZ.

Fluid Founders Richard Smith & David Brown logged over 1400 miles to join the biggest players in the multisport industry.

Attendees journeyed from around the globe for the conference and expo, hosted by Trisports.com. Seven time Ironman World Champion Dave Scott was also in attendance, and was the guest speaker of Friday evening's banquet.

Team Fluid provided mechanical and nutritional support for the annual Friday morning ride up Mt. Lemmon, a 6,000 ft cycling climb over the course of 25 miles. Look for video of this ride coming soon!

Fluid was also able to connect with local sponsored clubs, including the University of Arizona's TriCats (one pictured right), as well as Arizona State's Triathlon Team.

Industry attendees included our friends Trigger Point massage therapy and SPIbelt, both from Austin Tx.

Founders Rich & Dave, pictured below, had both the pleasure and pain of a 60 second maximal effort cycling test to evaluate their power output. Dressed in jeans and flip flops, the guys jumped right in for a whole lot of hurt. Don't let those smiles fool you!

Overall, the trip was a great success, but we are glad to be home!

St Patties Day Feast Downhill Racing
Bootleg Canyon, Las Vegas

This was a killer event at one of the most famous MTB spots in America. The racing was fierce and the beer was cold for this awesome event! If you love Downhill racing, you have got to check out this event for next year! Check out Crash Innovations Website Here!

Tour of Palm Springs
Palm Springs, CA

10,000 riders with 100, 50, 30, 20, and 5 mile rides. It was 65 degrees and beautiful in February. Team Fluid was there in full force with support for all riders. We will be back for this event next year, and we highly recommend you check it out! Click here to learn more!

Upcoming Sports Nutrition Clinic Sponsored by TriBuys.com

TriBuys.com & Rausch Physical Therapy are teaming up to bring Southern California athletes an awesome opportunity: A sports nutrition clinic presented by local nutrition guru Melissa Mathes, RD. Topics of her presentation will include pre-race, during race, and post-race nutrition for optimal performance. This is something you don't want to miss so mark your calendars now!

Jason Winn, owner & founder of BonkBreaker Energy bars will also be in attendance to share his story and offer free samples of the best tasting energy bar on the planet!

Richard Smith, co-owner & co-founder of Fluid will represent Team Fluid with free samples of delicious recovery drink for all in attendance as well as provide additional goodies for raffle!

What: Sports Nutrition Clinic
Where: Rausch Physical Therapy, Laguna Niguel (see map below)
When: 6:30pm, Tuesday March 24th

See you there!!


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Fluid now Sponsoring Silicon Valley Tri Club - Club Meeting Monday Mar 9 @ Running Revolution!

Fluid is proud to announce they are sponsoring the Silicon Valley Triathlon Club! You can check them out online @ http://www.svtriclub.com/.

Fluid will provide free samples of product as well as product education at their next meeting Monday, Mar 9 at Running Revolution in Campbell CA.

What: Silicon Valley Triathlon Club Meeting
Where: Running Revolution, Campbell
When: 7pm, Monday March 9th

See you there!!



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Fluid is Rockin Out at the Tour of CA!!

Here is a big shout out to Joshua Chmielewski for rockin' the Fluid jersey during the Tour of CA!!

Check out these awesome pics of Josh hanging with Andrea Noe, 40yr old Italian professional cyclist! Noe has been a pro since 1993 and is currently riding a Cannondale for Team Liquigas, good stuff!



Nice work Josh! Keep up the good work and keep the photos coming!

Cheers,

Team Fluid

Fluid Recovery Drink Reviewed by Cyclocross Magazine

Cyclocross Magazine, the nation's leading print and online news source for the sport of cyclocross, recently conducted a product review on Fluid Recovery drink. Many thanks to our friends at Cyclocross Magazine for the post!

Here is a snippet of what they had to say about Fluid Recovery Drink:

"In terms of recovery, Fluid has many key nutrients that will help Cyclocross racers of all levels return quickly to their best. As always, taste is one of the largest factors in selecting nutrition products, and for me, this product is a hit. Those of you who may have grown up before sugar and sweets had permeated the food industry may not enjoy the sweet taste of Fluid’s Tropical Escape offering, but there is also the Berry Treasure option for you to try, which was our other testers’ preferred choice."

For the full article, make sure to check out Cyclocross Mag's website. You can also subscribe to their posts with feedburner to make sure you're up to date on all the best news in the sport.

Cheers!

Team Fluid
Live Healthy, Live Fluid
http://www.livefluid.com/

Fluid Wins Honor from Competitor Magazine: Best Sports/Recovery Drink of 2008!

Competitor Magazine has announced the winners of "The Best of Competitor 2008" voting. This voting was done by the readers of Competitor, which also publishes such prestigious magazines as VeloNews and Triathlete Magazine. The people have spoken, and they have voted Fluid as "Best Sports/Recovery Drink 2008."

This is our second award this year, and it feels wonderful! We want to thank all of our supporting fans for voting for us, and bestowing upon us this fabulous honor. Cheers!!!

From the bottom of our hearts, Thank You!

Rich, Dave, and all of the Fluid Family.

Fluid Founder Dave Brown Interviews on Pod Cast

The Two John's Pod Cast interviewed Fluid Founder Dave Brown today! It is a wonderful interview, and a chance to Listen to Dave speak about Fluid on a live recorded interview! You can listen below by downloading the interview below by clicking the AUDIO button, or go to the Two John's Website and listen to the show posted on 1/16/2009. The interview begins at about minute 17 of the show.... Enjoy!

Fluid Training Tip: How to Strength Train for Triathlons

Strength training is an important part of your triathlon training. A commonly asked question is HOW MUCH and WHAT should I do? In this short video clip, Dave Brown from Fluid Recovery explains why strength training is so important as well as how much you should do during various parts of the season. One thing Dave highlights is how beneficial having a personal trainer can be. If you are new to weight training, they can make sure you don’t injure yourself from poor form, too much weight, etc.

Where was Fluid this weekend?

Vine Cross
Talley Vineyards
San Luis Obispo, CA

Another amazing weekend of Cyclocross brough Fluid's season to an end in San Luis Obispo. Very appropriate considering Fluid was born in SLO Town! The race was epic, and for the few that made the trek from out of town, you had a treat! 75 degrees, cool ocean breeze, fantastic wine, and a brutal course was to be had by all! This event will truly be a hit next season as SLO got its first taste of this wonderful sport! Fluid was proud to support its team SLO Nexus at the races, and to support the wonderful event production company Nimble Creative! Get ready for next year baby!

It was a wonderful end to a wonderful season. For all of you that we met along the way, we will see you dudring road season. Then... back to Cyclocross Baby!

Happy new year Everyone!

Cheers!

Rich, Dave, and all of Team Fluid

The Fluid Shot Contest

Contest Details Its Simple! 1. Send in the best piece of media you have of you and Fluid to info@livefluid.com. That can be anything from a video to a testimonial. 2. All submissions must be accompanied with contact information, this includes email address, mailing address and phone number. 3. After the submission is approved, you get a special code for 10% off any Fluid gear or merchandise just for entering! 4. Email all submissions to info@livefluid.com. - Two Grand Prize Winners will receive - A highlight section on the Fluid Blog - Winning media will be announced through Fluid media outlets - A center spot on the Fluid Sponsorhouse, Myspace and Facebook Pages - Winners will be announced in the Fluid Newsletter - A spot on the Fluid web site - A one Time discount of 60% off any and all Fluid products - A place in the Fluid picasa slide show - Ten First Place Winners Will Receive - A mention and slide show spot on the Fluid Blog - A spot in the slide show on Fluid Sponsorhouse, Facebook and Myspace - A one time discount of 50% off all Fluid products - Sponsored Athlete winners will be automatically bumped to Gold status - 25 Second and Third Place Winners Will Receive - A spot in the Fluid slide show on the above mentioned - A spot in the Fluid Sponsorhouse Photo Gallery