As one of the founders and creators of Fluid, I wanted to share with everyone our original mission:
TO PROVIDE THE WORLD A SAFE, HEALTHY, HONEST, AND SUSTAINABLE PRODUCT THAT IS INSPIRED BY PEER REVIEWED SCIENCE, AND WELCOMED BY ATHLETES AND COACHES ALIKE.
It was really that simple, yet dramatically powerful when you think about the state of nutrition advice in the world today.
For example: A recent study inspired the following to be written in a reputable periodical, by a reputable editor:
"An advice for sportspersons looking for an edge over their competitors -- sipping a cup of coffee while grabbing a bite of a burger can help you recover more quickly after a strenuous workout, a study has revealed."
In reality, the study showed that 8mg of caffiene per 1kg of body weight showed increases in recovery time when consumed with the proper amount of carbohydrate.
As you can see, the reported advice isn't even remotely close to the actual findings, and is completely missing the point.
At FLUID, we don't "miss the point"
Thank you.
Dave Brown
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