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ECHELON ’09 COLLEGIATE CYCLING LEADERSHIP CONFERENCE LEADING UP COLLEGIATE NATIONAL CHAMPIONSHIPS

FORT COLLINS, CO – April 23, 2009 – The Fort Collins Cycling Festival is excited to be hosting Echelon on May 6th & 7th, leading up to Collegiate Road National Championships! This is the first ever collegiate cycling leadership conference and it will cover a broad range of topics in order to equip coaches, team captains and managers to effectively operate collegiate cycling teams.

Echelon is a multi-day conference benefiting attendees in many ways. The conference includes the opportunity to hear from a wide range of experts flying in from around the nation. A complete list of speakers will be released in the next few days. Attendees will also have the opportunity to connect with other leaders in the world of collegiate cycling including team captains, coaches, USA Cycling staff, and team managers. The information provided will assist attendees in growing their teams or coaching business. In addition, all USA Cycling Coaches are offered a special registration rate and will earn Continuing Education Credits (CEUs). Because much of the information presented is applicable with triathlon teams, USA Triathlon is also offering CEU credits and a special registration rate (1.5 USAC CEUs and 3.5 USAT CEUs). Topics at Echelon include how to maintain sponsorship, harnessing the power of social media, organizing a bike race, aerodynamics and the wind tunnel, and coaching the Female Athlete: Lessons, Lies, and Planning Success. Conference attendees will be encouraged to use Twitter throughout the conference to allow those not in attendance to follow the discussions. Echelon, in conjunction with Collegiate National Championships, is using the hashtag “#fccf” and individuals are encouraged to follow the Tweets about Echelon at http://tr.im/twfccf.

Background: The Fort Collins Cycling Festival (FCCF), established in 2008, is promoting five cycling event weekends in 2009, including four road races, six mountain bike races, three bike tours & three cycling related events. These events will draw over 2,500 racers from over 40 states and five countries with over 10,000 spectators. For the past two years FCCF has, in collaboration with Rams Cycling, hosted Collegiate National Road Championships. Many of the FCCF promoted events benefit local community organizations, such as Child Safe and Colorado State University’s GSSE Program. All FCCF events are able to minimize waste thanks to a partnership with Zero Hero. FCCF embraces the power of social media with Facebook Pages for each event weekend and Facebook Events for each individual event. Our Twitter account is regularly updated and tweets use the hashtag “#fccf”.

Learn more: Facebook http://tr.im/Echelon09 | Twitter http://tr.im/fccftw | FCCyclingFest.com

For all you swimmers out there...Fluid is now available at SwimOutlet.com, the number 1 store for swim apparel, gear, and accessories on the web. Make sure to grab some Fluid next time your shopping at SwimOutlet.com!

Cheers,

Team Fluid

Team Fluid asks for your thoughts & prayers

Hello friends & family of Fluid,

We regret to inform you that last Friday March 20, Ken W. Brown, our company President, father, and mentor passed from this Earth. Ken, father of Fluid founder David Brown, came on board with the company full time in January 2008, and was a tremendous asset to the organization. He was a loving husband and father of three, a renown baseball coach, and wonderful friend. His presence will be greatly missed.

We ask for your thoughts and prayers during this time. While we are continuing business as usual and our customers should not expect any falter in our ability to serve them, we ask for your patience during the coming weeks.

Thank you for all your kind support.

Best regards,

Richard Smith, David Brown, & all of Team Fluid


From left to right: Michelle Allen-Brown, Jesse Bilsten, Adrienne Cueto, Jan Brown, Ken Brown, Richard Smith, David Brown (kneeling)

Fluid Rocks out in the Desert!

Trifest 2009
Tucson, AZ

With a tune-up and four new tires, The Fluid Mobile headed Southeast this month for the 2nd Annual TriFest in Tucson, AZ.

Fluid Founders Richard Smith & David Brown logged over 1400 miles to join the biggest players in the multisport industry.

Attendees journeyed from around the globe for the conference and expo, hosted by Trisports.com. Seven time Ironman World Champion Dave Scott was also in attendance, and was the guest speaker of Friday evening's banquet.

Team Fluid provided mechanical and nutritional support for the annual Friday morning ride up Mt. Lemmon, a 6,000 ft cycling climb over the course of 25 miles. Look for video of this ride coming soon!

Fluid was also able to connect with local sponsored clubs, including the University of Arizona's TriCats (one pictured right), as well as Arizona State's Triathlon Team.

Industry attendees included our friends Trigger Point massage therapy and SPIbelt, both from Austin Tx.

Founders Rich & Dave, pictured below, had both the pleasure and pain of a 60 second maximal effort cycling test to evaluate their power output. Dressed in jeans and flip flops, the guys jumped right in for a whole lot of hurt. Don't let those smiles fool you!

Overall, the trip was a great success, but we are glad to be home!

St Patties Day Feast Downhill Racing
Bootleg Canyon, Las Vegas

This was a killer event at one of the most famous MTB spots in America. The racing was fierce and the beer was cold for this awesome event! If you love Downhill racing, you have got to check out this event for next year! Check out Crash Innovations Website Here!

Tour of Palm Springs
Palm Springs, CA

10,000 riders with 100, 50, 30, 20, and 5 mile rides. It was 65 degrees and beautiful in February. Team Fluid was there in full force with support for all riders. We will be back for this event next year, and we highly recommend you check it out! Click here to learn more!

Upcoming Sports Nutrition Clinic Sponsored by TriBuys.com

TriBuys.com & Rausch Physical Therapy are teaming up to bring Southern California athletes an awesome opportunity: A sports nutrition clinic presented by local nutrition guru Melissa Mathes, RD. Topics of her presentation will include pre-race, during race, and post-race nutrition for optimal performance. This is something you don't want to miss so mark your calendars now!

Jason Winn, owner & founder of BonkBreaker Energy bars will also be in attendance to share his story and offer free samples of the best tasting energy bar on the planet!

Richard Smith, co-owner & co-founder of Fluid will represent Team Fluid with free samples of delicious recovery drink for all in attendance as well as provide additional goodies for raffle!

What: Sports Nutrition Clinic
Where: Rausch Physical Therapy, Laguna Niguel (see map below)
When: 6:30pm, Tuesday March 24th

See you there!!


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Fluid now Sponsoring Silicon Valley Tri Club - Club Meeting Monday Mar 9 @ Running Revolution!

Fluid is proud to announce they are sponsoring the Silicon Valley Triathlon Club! You can check them out online @ http://www.svtriclub.com/.

Fluid will provide free samples of product as well as product education at their next meeting Monday, Mar 9 at Running Revolution in Campbell CA.

What: Silicon Valley Triathlon Club Meeting
Where: Running Revolution, Campbell
When: 7pm, Monday March 9th

See you there!!



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